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Date 30/04/2012

Lafarge Leading Cement Bag Market with Safety Mindset

Calgary, Alberta

Lafarge Canada Inc.

 

Lafarge is committed to improving the health and safety of its employees, customers and other stakeholders worldwide. Based on the Canadian Center for Occupational Health & Safety's (CCOHS) heavy lifting recommendations, Lafarge has introduced new bagged portland cement packaging in Canada's Prairies market.

 

CCOHS states that 23 kilograms is the most an individual should lift on a regular basis. After studying customer usage of the traditional 40kg cement bags, Lafarge chose a 20kg bag so that mix designs can easily be adjusted.

 

"We recognize that people seriously injure their backs when repeatedly lifting heavy items both at home and at work," comments Bob Cooper, President- Cement in Western Canada.  "Lafarge is proud to lead the bagged cement market by putting Health & Safety as a first priority," he continued.

 

The new 20kg cement bag also follows a broader packaged good trend.  From stones to flour, 20kg is a standard size for easy transport and use.  Lafarge has branded its 20kg offering as the Backsaver Bag.  It is available in local lumber stores and do-it-yourself retailers across the Canadian Provinces of Alberta, Saskatchewan and Manitoba this month.


Contact:

Jennifer Lewis
Communications Director
Western Canada 
403.723.7151

 

INFORMATIONS COMPLÉMENTAIRES

Lafarge Canada Inc. (LCI) has two main operating units, Western Canada and Eastern Canada.  Operations in Western Canada span over half a century beginning in 1956 with the construction of a cement plant in Richmond, BC. Today, LCI - Western Canada has over 4,000 employees and 200 industrial sites in the 4 western provinces, and a sales territory with its affiliates that extends Canada-wide as well as to the Pacific Northwest and the Dakotas.

 

LCI is active in environment, education and sustainable construction partnerships in Western Canada including the Rocky Mountain Conservation program with WWF-Canada and a NetZero Precast Concrete home with Habitat for Humanity. 

 

Located in 64 countries with 68,000 employees, Lafarge SA is a world leader in building materials, with top-ranking positions in its Cement, Aggregates & Concrete businesses. In 2011, Lafarge posted sales of 15.3 billion euros.

 

For the second year in a row, Lafarge ranked amongst the top-10 of 500 companies evaluated by the "Carbon Disclosure Project" in recognition of their strategy and actions against global warming.  With the world's leading building materials research facility, Lafarge places innovation at the heart of its priorities, working for sustainable construction and architectural creativity.  


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