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Date 29/09/2008

Concrete Redefined as an Innovative and Green Solution, Lafarge Hosting Conference for Architects and Engineers to Explore the Role of Concrete in Sustainable Architecture

Lafarge Group

New York and Paris


The average person has no idea that the second most widely used substance in the world - after water - is concrete, but next week leading architects and engineers from all over the world are converging in New York to discuss the incredible advancements this material is bringing about in modern architecture.


Redefined as an innovative and environmentally friendly material, concrete is shedding outdated associations with unattractive, urban construction.


Lafarge Group, the world leader in building materials, has invited architects and engineers from around the world to New York to discuss the role of concrete in green construction and innovative design. The Lafarge conference, being held at the Museum of Arts and Design October 1st, coincides with the Columbia University Conference on concrete: "Solid States: Changing Times for Concrete", which Lafarge is sponsoring and which will bring together architects, engineers, and scholars from over 30 countries.


"Thanks to significant scientific research and enormous advances in manufacturing, concrete is no longer heavy, cold, or even always grey," said Bruno Lafont, Chairman and CEO of Lafarge. "Concrete today is beautiful and lively, and enables architectural feats that until now were inconceivable. It is a durable, highly resistant, and aesthetic material that can be ‘made to measure' to meet architects' and engineers' evolving needs. Moreover, concrete is essential to economic development taking place across the globe, particularly in emerging markets, where the needs for new housing and infrastructure are immense. We believe it is vital that this construction limit its impact on the environment, and have made great strides in developing innovative solutions to reduce concrete's environmental footprint."


Due to its strength and fire-resistance, concrete can help to ensure that buildings are more likely to withstand extreme conditions, such as those experienced in the event of a natural disaster. The advantages of concrete in such situations have become increasingly evident in recent years, after a number of severe hurricanes, floods, and earthquakes around the world.


Concrete is a natural, inert material. It is 100% recyclable and can be produced from recycled materials. Manufacturing concrete consumes little energy, and since it is a local product, greenhouse gas emissions resulting from transport are limited. Concrete has high thermal mass, which means that it absorbs and releases heat effectively. As a result, less energy is needed to heat or cool buildings, thus lessening the long-term environmental impact of a building.


Additional information is available on the web site at


Architects, engineers, and media interested in attending the Lafarge conference should contact:


Louise Muth, Director of External Communications

Lafarge North America





Diana Postemsky

Kekst and Company



Leader mondial des matériaux de construction, Lafarge occupe une position de premier plan dans chacune de ses activités : Ciment, Granulats & Béton et Plâtre. Avec 78 000 collaborateurs dans 78 pays, le Groupe a réalisé en 2009 un chiffre d'affaires de 15,9 milliards d'euros.

En 2010, pour la sixième année consécutive, Lafarge est répertorié dans la liste des 100 multinationales les plus engagées en matière de développement durable. Doté du premier centre de recherche au monde sur les matériaux de construction, Lafarge place l'innovation au cœur de ses préoccupations, au service de la construction durable et de la créativité architecturale.

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