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Date 03/20/2013

Spotlight on Design: Lafarge and National Building Museum Announce Lecture On April 3 With M. Paul Friedberg, Fellow of the American Society Of Landscape Architects

Founding principal of M. Paul Friedberg and Partners will be joined by Bradford McKee, editor of Landscape Architecture, to discuss the creation of people-centric places.

Chicago, IL

Lafarge North America Inc.


Lafarge North America and the National Building Museum are pleased to announce that this year's third Spotlight on Design lecture will be held on Wednesday, April 3, with prominent urban design and landscape architect M. Paul Friedberg, FASLA. The program is presented in April in celebration of National Landscape Architecture Month.


Spotlight on Design is an ongoing series that features architects and designers of distinction from around the world. Since its inception in 1997, the series has hosted many of the world's premier design voices in the fields of architecture, landscape architecture, urban planning and design, including Pritzker Prize Laureates Tadao Ando, Frank Gehry, Zaha Hadid, Rem Koolhaas, I.M. Pei, Glenn Murcutt, and other acclaimed designers.  Lafarge has been the corporate sponsor of Spotlight on Design since 2001.


M. Paul Friedberg is a landscape architect, planner, educator, product designer and author who has received various national and international accolades for his revolutionary contributions to the aesthetic environment of urban life. A graduate of Cornell University, Friedberg has been awarded the AIA Medal in recognition of his influence on the architectural profession and the ASLA Design Medal, which is the highest honor the American Society of Landscape Architects may confer upon a landscape architect for a body of exceptional design work. In 1958, he established M. Paul Friedberg and Partners, one of today's best known interdisciplinary landscape architecture, urban design and planning firms whose work has been recognized by over ninety professional awards.


"Our societies are becoming increasingly urbanized and the challenge facing both urban designers and architects is how to harmonize infrastructure and landscape to meet the needs of this growing urban population," said Olivier Biebuyck, senior vice president of marketing for Lafarge. "Through our partnership with the National Building Museum, Lafarge makes a commitment to advance consideration of these urban development issues which are vital for the future." During his speaking engagement, Friedberg will review his career spanning a seminal period in landscape architecture when the profession entered the city and began to invent the American urban space in projects that include Peavy Plaza in Minneapolis and Yards Park in Washington, D.C. He will be joined by Bradford McKee, editor of Landscape Architecture, to discuss the important role of landscape architecture in the creation of people-centric places.  The lecture is scheduled for Wednesday, April 3, from 6:30 to 8:00 p.m. at the National Building Museum, 401 F Street NW, Washington, D.C. To attend the event, register online at


During the past several years, more than 30,000 individuals have attended lectures through the Spotlight on Design series, with audiences ranging from professionals, policymakers and students to the general public. The series is also a great opportunity for design professionals to achieve continued



education training through the American Institute of Architects (AIA) Continuing Education System

(CES). For those not local to Washington, D.C., the lecture series and interviews with individual architects dating back to 2006 can be accessed online by visiting the National Building Museum's website at


Dawn Stefano
Marketing Communications & Branding Manager
United States
Phone: 703.480.6621


Lafarge North America Inc. ("Lafarge") has approximately 270 industrial and distribution sites and 3,700 employees in 41 States in its U.S. cement, aggregate, concrete and gypsum businesses.  Lafarge is active in local environment, education and sustainable construction partnerships including the Wildlife Habitat Council, the World Wildlife Fund for Nature, Habitat for Humanity, the American Institute of Architectural Students and the National Building Museum.


Lafarge S.A., together with its subsidiaries (the "Lafarge Group" or the "Group"), is the world leader in building materials, with top-ranking positions in all of its businesses: cement, aggregates and concrete. With 68,000 employees in 64 countries, the Group posted sales of 15.3 billion Euros in 2011.  Lafarge North America Inc. and its subsidiaries, including Lafarge Canada Inc., are Lafarge Group companies, and together constitute the largest diversified supplier of construction materials in the United States and Canada. 


The Lafarge Group entered the global "Dow Jones Sustainability Index" in 2010 in recognition of its sustainable development actions.  For the second year in a row, the Lafarge Group ranked among the top 10 of 500 companies evaluated by the "Carbon Disclosure Project" in recognition of the Group's strategy and actions against global warming.  With the world's leading building materials research facility, the Lafarge Group places innovation at the heart of its priorities, working for sustainable construction and architectural creativity.

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