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Date 07/13/2011

New Lafarge LEED® Product Guide App Serves Design Professionals’ Mobile Information Needs




Reston, VA

Lafarge North America Inc.


This newest technology tool for architects in North America is an extension of the Company's recent launch of its web-based Lafarge Product Guide for LEED® Project Certification.


Lafarge North America's new Lafarge LEED Product Guide App enhances design professionals' access to the Company's web-based interactive Lafarge Product Guide for LEED Project Certification by allowing users to access the tool's rich content anytime and anywhere via their Apple® iPhones and iPads.  This App is specifically designed to run on the Apple mobile operating system.


Immediate access to the "Product Guide" is not only a great convenience, but also helps designers leverage spontaneous design ideas when they have them because they don't need to be at their workstations or Wi-Fi enabled laptops to build on creative moments when they arise.


"The App allows designers to - in real time - bridge the gap between their spontaneous creative ideas and the necessary technical information to realize a vision," said Andrew Pinneke, P.E., LEED AP and sustainable construction coordinator for Lafarge.  "If an idea comes about in the park, on the bus, or on a job site, for example, that could call for the use of a Lafarge product, the designer can quickly use the App on his or her mobile device to research product specifications and determine how a product can serve a design concept.  Additionally, they're able to contact the appropriate Lafarge product specialist on the spot."


Like a growing number of today's technology-savvy consumers, design professionals increasingly are downloading Apps, or applications, to use on their mobile devices.  Mobile applications give users the ability to access information of all kinds while outside of a home or office and without dependence on a traditional network connection.


The Lafarge LEED Product Guide App can be obtained free of charge from the Apple iTunes Store.



Steve Meima,
Marketing Communications Manager


Lafarge S.A., together with its subsidiaries (the "Lafarge Group" or the "Group"), is the world leader in building materials, with top-ranking positions in all of its businesses: Cement, Aggregates & Concrete and Gypsum. With 76,000 employees in 78 countries, the Group posted sales of 16.2 billion Euros in 2010.  Lafarge North America Inc. and its subsidiaries, including Lafarge Canada Inc., ("Lafarge"), are Lafarge Group companies, and together constitute the largest diversified supplier of construction materials in the United States and Canada. 


The Lafarge Group entered the global "Dow Jones Sustainability Index" in 2010 in recognition of its sustainable development actions. The Group places innovation at the heart of its priorities, working for sustainable construction and architectural creativity.




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