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Date 05/06/2011

Lafarge North America Signs 2050 Conservation Vision, Confirming Commitment to Bow Valley Conservation

 

Exshaw, Alberta

Lafarge Canada Inc.

 

Today, Lafarge North America, as part of its ongoing partnership with the World Wildlife Fund (WWF) Canada, signed their 2050 Conservation Vision, a statement reaffirming the company's commitment to conservation in the southern Canadian Rocky Mountains. Bob Cooper, President, Western Business Unit, Cement Division and René Thibault, President, Western Canada Region, Aggregates & Concrete Division signed the 2050 Conservation Vision Statement at the Lafarge Seebe quarry near Exshaw, Alberta.

 

"Since 2004 we've been working with WWF-Canada and the Government of Alberta Tourism, Parks and Recreation to determine how we can best protect this beautiful area," says Bob Cooper. "Our 2050 Conservation Vision demonstrates our commitment to environmental conservation and our intent to play a leading role in conservation efforts here in the Bow Valley well into the future."

 

The ceremony at the Exshaw Plant was held before a crowd of attendees that included representatives from WWF-Canada, elected officials, executives and volunteers from local and national non-governmental organizations, local stakeholders and other Lafarge executives.

 

"It is a privilege to operate here in the Bow Valley," says René Thibault. "As good neighbours, and as good corporate citizens, we are committed to doing all we can to protect the region's environment and wildlife and to enhance its communities."

 

The day's events began at 10:00am at the Nakoda Lodge on Lake Chief Hector, where attendees were asked to sign in before being transported to the nearby Lafarge Seebe quarry for the signing ceremony. After the ceremony, attendees were brought back to the Nakoda Lodge for a luncheon hosted by Lafarge.

 

Following today's signing event, Lafarge will continue working with WWF-Canada and the Government of Alberta Tourism, Parks and Recreation on a series of studies to gain a more comprehensive understanding of the needs of wildlife in the Bow Valley area. These studies will inform future conservation activities in the region.

 

Lafarge's 2050 Conservation Vision for the southern Canadian Rocky Mountains

 

 

 

By 2050, Lafarge's conservation efforts in the southern Canadian Rocky Mountains will:

1. secure and protect ecologically vulnerable wildlife populations;
2. improve the health and welfare of those who live, work, and play in the area; and
3. have addressed significant and relevant social, environmental, and economic concerns of the region's
stakeholders.

 

To achieve this vision, Lafarge will work with all interested stakeholders to:

 

  • be business sector leader in the region's conservation efforts;
  • manage our lands and operations in an increasingly sustainable manner;
  • support wildlife research, habitat conservation, public awareness, and education;
  • inspire and encourage stakeholders to take an interest, get involved and take action; and
  • monitor progress toward achieving our vision, and publicly report results.

 

 

Contact:

Joel Taguchi

Community Affairs Manager, Lafarge Canada Inc., Exshaw Plant

403.673.5207

ADDITIONAL INFORMATION

Lafarge S.A., together with its subsidiaries (the "Lafarge Group" or the "Group"), is the world leader in building materials, with top-ranking positions in all of its businesses: Cement, Aggregates & Concrete and Gypsum. With 76,000 employees in 78 countries, the Group posted sales of 16.2 billion Euros in 2010. Lafarge North America Inc. and its subsidiaries, including Lafarge Canada Inc., ("Lafarge"), are Lafarge Group companies, and together constitute the largest diversified supplier of construction materials in the United States and Canada.

 

The Lafarge Group entered the global "Dow Jones Sustainability Index" in 2010 in recognition of its sustainable development actions. The Group places innovation at the heart of its priorities, working for sustainable construction and architectural creativity.

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