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Date 01/18/2011

Lafarge North America Launches Innovative And User-Friendly Website

 

North America's largest building material supplier, Lafarge North America, expanded the Company's online presence today with the launch of its redesigned, user-friendly website, www.lafargenorthamerica.com. This change demonstrates Lafarge's dedication to innovation and ingenuity in every aspect of the Company.

 

"We recognize that the commercial platform and end users in the building industry are changing. With LEED® and sustainable construction, more people are trying to understand how building materials and the building industry can help them achieve their business objectives," said Sylvain Garnaud, president of cement for Lafarge North America. "The new website demonstrates Lafarge's commitment to work with those changes and ensure that our online resources are relevant and accessible."

 

In an effort to improve usability, Lafarge implemented best practices from across the Web including advanced navigation, RSS feeds, podcasts and videos. Users, from government authorities and design professionals to the average homeowner, can obtain educational information on specific building materials and how each Lafarge product can optimize their project. The site is also bilingual and will feature content in French to meet the needs of our Canadian customers.

 

"The new website is a tangible example of Lafarge's consistent dedication to excellence," said Diana Myers, Communications Manager, Lafarge North America. "Every aspect of the website was designed to optimize its online resources and maximize its utility to the public."

 

Reston, VA

Lafarge North America Inc.

 

Lafarge North America chose each aspect of the website following an extensive research and analysis process. The development included analysis of best practices for navigation, readability, providing information and site map optimization. This process combined with state-of-the-art technology and an updated framework display the company's online resources in an effective and efficient way.

 

A leader in the construction industry, Lafarge strives to keep the public up-to-date with the latest company products, news and developments in sustainability.

 

 

ADDITIONAL INFORMATION

The Lafarge Group is the world leader in building materials, with top-ranking positions in all of its businesses: Cement, Aggregates & Concrete and Gypsum. With 78,000 employees in 78 countries, the Group posted sales of 15.9 billion Euros in 2009. Lafarge North America Inc. ("Lafarge North America" or "Lafarge"), a Lafarge Group company, is the largest diversified supplier of construction materials in the United States and Canada.

In 2010 and for the sixth year in a row, the Lafarge Group was listed in the "Global 100 Most Sustainable Corporations in the World". With the world's leading building materials research facility, the Lafarge Group places innovation at the heart of its priorities, working for sustainable construction and architectural creativity.

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