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Date 10/29/2009

Lafarge Launches Artevia Web Site

Herndon, VA

Lafarge North America Inc.

 

Lafarge is pleased to announce the launch of a new Web site dedicated exclusively to its unique range of decorative concrete, Artevia. Artevia-us.com aims to extend information about Artevia to key audiences such as architects, contractors, landscape professionals and homeowners.

 

The site features video, project profiles, information on color options and more.

 

"We are very pleased and excited to introduce the Lafarge Artevia Web site in the United States," says Dave Slaughter, Vice President of East US Marketing. "The Web site showcases the broad range of possibilities for colored and stamped concrete utilizing Lafarge's research and mix design technology. The site's visualizer tool allows visitors to envision how color and texture can create innovative solutions that go beyond conventional concrete design."

 

The Artevia Web site is the first Lafarge on-line tool in North America to assist customers interested in the promotion and applications of decorative concretes. Artevia's beautiful patterns and textures are now easily accessible online and demonstrate the possibilities of using Artevia concrete for exposed aggregate finishes, stamped concrete solutions and many other decorative surfaces.

 

Artevia is recognized by contractors and the design community for its beautiful appearance and reliable consistency. State-of-the-art technology is utilized to produce Artevia concrete ensuring end users get the superior finish they have come to expect from Lafarge. By organizing content on the site, designers now have one place to go to learn about the many options that Artevia offers for their projects.

 

Ed Dvorak, Marketing Director for West US explains why we decided to launch the web site, "The Artevia Web site allows us to reach the world with our decorative concrete products. We listened to our key audiences to build a site flexible enough to address their specific needs. We look forward to continuously adding exciting new features and continue to differentiate Lafarge's Artevia offer to our customers."

The Web site also highlights the partnership that Lafarge shares with its preferred applicators through the PRO Artevia Network. Consumers will appreciate the pictures of numerous projects successfully placed by our PRO Artevia Network Applicators throughout the United States.

 

Visit www.artevia-us.com to see firsthand "The Art of Concrete."

 

Artevia is a mark of Lafarge SA, used by Lafarge North America Inc. under license.

 

Contact:

 

Mike Greene, Lafarge North America Inc.:

(678) 746 - 2261

ADDITIONAL INFORMATION

The Lafarge Group is the world leader in building materials, with top-ranking positions in all of its businesses: Cement, Aggregates & Concrete and Gypsum. With 84,000 employees in 79 countries, the Group posted sales of 19.0 billion Euros in 2008. Lafarge North America Inc. ("Lafarge North America" or "Lafarge"), a Lafarge Group company, is the largest diversified supplier of construction materials in the United States and Canada.

In 2009 and for the fifth year in a row, the Lafarge Group was listed in the "Global 100 Most Sustainable Corporations in the World". With the world's leading building materials research facility, the Lafarge Group places innovation at the heart of its priorities, working for sustainable construction and architectural creativity.

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